THE PROBLEM OF THE ORIGIN OF ARCHETYPAL SUBJECTS IN ART AND ARCHETYPAL MANIFESTATIONS IN THE VISUAL ARTS

Abstract

Abstract. The article analyzes in detail the origin of the term "archetype" and its genetic connection with art. It is concluded that the unconscious binary archetypes of C. G. Jung, arising from spontaneous mental processes, function as the basis for the transition from unconscious structures to an artistic image and ensure the universalization of visual motifs in world art. At the same time, the specifics of the ideological experience and visual perception of each ethnic group form the characteristic features of the national artistic image. The constancy and "eternity" of archetypes are manifested in the continuous reproduction of images through myths, legends and artistic practices. At the same time, the origin of myths and archetypal plots goes back not only to the collective unconscious: despite its orientation towards universal cosmological and social structures, the culturally conditioned social unconscious also plays a significant role, forming a space in which the "universe and society" converge and the pre-individualized figures of mythological heroes are constructed. The purpose of the article is to explore the problems of the emergence of archetypal plots in world art and the universality of archetypal representations in fine arts and archetypes in Kazakh national art from a scientific point of view.

 In the world of art, we observe stable repetitive plot, folklore, symbolic and poetic images, which acquire original variability in Kazakh fine art. Their interpretation is based on the psychological concepts of the archetypes of Z. Freud and C. G. Jung, which makes it possible to trace the mechanisms of sustainable reproduction of these images in the works of artists from different eras – from the past to the present.